Discovering the Soul of "Made in Japan" (Jonathan Barnabe)
2025.05.27
Discovering the Soul of "Made in Japan" (Jonathan Barnabe)
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PROFILE
Jonathan Barnabe
Jonathan Barnabe

Born in Quebec, Canada.

Worked as an industrial engineer in the U.S. until the age of 42. Came to Japan in 2015 to marry his wife, the heir to a three-generation geta manufacturer in Shizuoka.

In 2018, he joined his wife's company and was in charge of selling own geta brand [mizutori] at events around Japan. 2021, he opened a store in a historic shopping street leading to a shrine associated with Tokugawa Ieyasu, introducing Shizuoka's attractive products. He has also been working as a tour director for foreign tourists since 2024, conveying the charm of Japanese traditions and culture to people around the world through tourism.

Early Days of the Factory
Early Days of the Factory
In 2015, marriage brought me to Japan, a new chapter in my life. I found myself in Shizuoka, stepping into the world of Mizutori Kogyo Co., Ltd., a geta workshop, my wife's family business. This workshop that has been a traditional local industry in Shizuoka boasts an 88-year history.

To be honest, before coming to Japan, my knowledge of geta was quite limited. However, Mizutori geta were unlike anything I expected.

These evolved geta perfectly combine the warmth of traditional wooden footwear passed down for generations, innovative design that resonates with modern sensibilities, and above all, an incredibly comfortable fit.
The first time I slipped my feet into a pair of Mizutori geta, it was an astonishing experience – my feet felt gently embraced. Combined with their refined and beautiful design, it awakened a deep interest and curiosity within me for Japanese craftsmanship.

After studying Japanese diligently and acquiring a certain level of conversational ability, I joined Mizutori Geta Workshop as a sales representative. Traveling to artisan exhibitions across Japan, I was captivated by the profound depth of Japanese craftsmanship thriving in various regions.

From delicate painted ceramics to intricately woven textiles and exquisitely crafted woodwork, the diverse creations born from the hands of artisans were breathtakingly beautiful, each telling a story of Japan's culture and rich history.

What particularly impressed me was the sincere dedication to work exhibited by artisans running small, family-operated workshops. They relentlessly pursued perfection, never compromising, and maintaining an unwavering commitment to detail in every aspect of their products.
I became convinced that this unwavering passion is the very foundation supporting the globally recognized quality of 'Made in Japan.'
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