Benin's Traditional Culture Brings Smiles to Japan: AFRICL

There is a country in Africa called Benin. For most Japanese, it's perhaps an unfamiliar country. When Africa is mentioned, some may hold preconceptions of it being an underprivileged or dangerous region. That's why, unfortunately, the charm it holds might go unnoticed.

Making an incision into this situation is 'AFRICL' Focusing on traditional crafts in Benin, they sell clothing and accessories made with beautifully dyed cloth produced by local artisans. Representing the brand, Hiroko Okita aims to transmit the richness in Benin's culture and people's spirit to Japan through traditional crafts.

This time, from the initial encounter with Benin to the importance of cherishing things, we asked Hiroko Okita, the representative of AFRICL, about their vision for lifestyle.

Experiences in Benin and Her Encounter with Wonderful Cloth

Tell us about your first encounter with Benin.

The first time I went to Benin was for an education-related NGO internship. Back then, I wanted to be involved in international cooperation work, but international cooperation encompasses a wide array, from healthcare to educational support. I was unsure about where I would fit in this diversified field. So, I decided to first go to the country where aid is provided in order to see what can be observed there, and based on that, I took action.