The Day the 'Godly Sneakers' Were Born: Unveiling the Mysterious Origins of 'Air Jordan'

The Nike 'Air Jordan', which has long reigned as the king of sneakers. How did Nike secure a contract with an NBA rookie? How was the new signature shoe developed? These questions are answered in the newly released movie, 'AIR'. In this article, we spoke with Katsushige Kamamoto of SKIT, who is well-informed about 'Air Jordan', about the truth behind these issues, along with an introduction to the new movie.

Did Michael Jordan Want to Sign a Contract with Adidas!?

'Air Jordan 1', the signature shoes of the 'God of Basketball' Michael Jordan, debuted in 1985. Currently, 'Air Jordan' series has been expanded to 37 works and is unquestionably reigning in the sneaker world as a legendary shoe.

For Nike, together with 'Dunk', these shoes cemented a solid position in the basketball scene. However, the behind-the-scenes stories of how Nike spotted Michael Jordan and how they secured the contract remain enshrouded in mystery.

This time, when we asked Kamamoto about the behind-the-scenes story of the contract with Jordan, he provided the following reply.