Sustainable Bag Brand "AIRPAQ": New Value Created from Car Waste

Our EARTH Project, a project for the Earth and future generations, introduces sustainable and ethical brands and products from around the world. It also provides environmentally friendly materials and plans and commercializes products utilizing these materials.

Among the various brands and products handled, this time we'd like to feature "AIRPAQ."

AIRPAQ is a German upcycling bag brand that manufactures bags by reusing discarded car airbags, seat belts, and belt buckles. We spoke with Nobuhiro Takazaki of Sanyei Corporation, who is handling the project, about the charm and sustainable initiatives of this brand.

From Car Parts to Bags

Through researching sustainable brands handled by "Our EARTH Project," we encountered AIRPAQ.

At that time, AIRPAQ was still a fledgling brand that had just started with crowdfunding. Even though it was brand new, the first time we saw AIRPAQ's iconic roll-top backpack, we were so impressed by its design that we wanted to try it ourselves.