Clothing for Walking – The Calculated Design & Original Fabrics of 'alk phenix'

The 'alk' in 'alk phenix' means 'to walk' (Japanese: aruku). However, it does not refer to clothing for walking or hiking, the term 'to walk' here refers to everyday life. The brand creates clothing, under the key word 'everyday adventure', that facilitates comfortable day-to-day living.

In this article, we spoke with the designer of alk phenix, Yosuke Kawakubo, about his well-calculated design work.

The Japanese Ski Wear Brand 'PHENIX' Established in 1952 is the Root of the Brand

We started by asking how and when alk phenix started and about its background.

"alk phenix was established in 2015. The brand went on hiatus once and then restarted in 2022. That's when I started handling the design for alk phenix.

"The brand is based on the lineage of the Japanese ski wear brand 'PHENIX', which has been around since 1952. I also have experience in ski wear design and have worked on the design of PHENIX. However, designing ski wear is quite different from designing regular clothing, and even the process leading up to the production of the products is entirely different.