The Web3 Company "BNV" that Drew Attention at Paris Fashion Week Shares Their Vision of Fashion & the Metaverse

In recent years, various technologies such as the metaverse have rapidly been introduced in the fashion industry. Among them, the company that became a hot topic by announcing an NFT collaboration with the up-and-coming designer Victor Weinsanto, known as an apprentice of Jean-Paul Gaultier, and the K-POP female group "LIGHTSUM" at this year's Paris Fashion Week is BNV (Brand New Vision), founded in 2016.

The company researches and develops new technologies that can be applied to the traditional fashion industry, including 3D product creation, tokenization, launching, community building, and metaverse-compatible wearability.

With a vision to "lead fashion from physical reality to the metaverse and define a new space where virtual fashion can flourish," the company is gaining attention as a bridge to the transition from the real world to the digital world.
 
This time, we interviewed Richard Hobbs, CEO & Founder of BNV, about the future utilization of fashion and technology.