Behind the Scenes of Fashion from a Textile Perspective: What Are the Expressions & Techniques Supporting Top Runways? [BVLAK Co., Ltd.]

The world has once again overcome the most exciting time for fashion this year. Men's fashion in Paris in January. In New York, London, Milan in February. Women's fashion in Paris in March. It's all about the 2024 AW Collections.

Fashion Week dictates the trend for half a year to a year ahead. Even if you are not holding a Maison brand in your hands, you will see the clothes and makeup that paraded this runway in various shapes: on the street, at parties, in one scene of movies, MVs, or in social media. At least until the SS collections begin around June.

It's not just the designers and craftsmen who support the brand's worldview and top-tier quality. There are also people who provide the 'materials' carefully selected by them.

One such company is 'BVLAK'. It's a Japanese textile company that trades 'textiles' with domestic and overseas brands. Established in 2016 as a venture with 8 employees, their office walls are packed with order sheets from top Maisons worldwide. In this article, an interview with Yuichiro Shomen, the representative of the company, will give you a glimpse into the unknown job of 'textile planning' and behind the scenes of Fashion Week.