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A Closer Look at the Technical Apparel Brand "Ciele" that Leads with Headwear from Montreal
In 2014, Mike Giles, who thought "there is no stylish headwear suitable for running," and Jeremy Bresnen, who was active in the field of in-store displays, began making headwear in Montreal, Canada.
Targeting caps that are suitable for running and can also be worn as a fashion item in everyday life, "Ciele" was established.
Over ten years since the brand's inception, Ciele's popularity is on the rise in Japan as well. Let’s delve into the brand with Chiyo Kunimoto from ALCO INTERNATIONAL LTD.
Creating the World's Best Technical Headwear
"The two runners initially created the 'GOCap,' designed to perform at a high level in any condition, from daily runs to races, and to have a design that makes you want to wear it even off the running track. This item is the fundamental piece of the brand and comes in various color variations, with many headwear items derived from it."The GOCap features a prominent brand logo and a mesh material on top.
"Many people want to wash their hats after running or sports, and this one has a soft flat brim that can be washed in a laundry bag. It resists deformation after washing, which is an essential aspect of easy care.
"Moreover, a lot of Ciele's items are made from original materials.
This item uses an original fabric named 'COOLmatic PLUS™,' mainly made from recycled polyester. This material is designed to enhance breathability and is characterized by high quick-drying and anti-odor properties.
"An excellent knit technology adjusts the humidity of the head and enhances cooling effects. Additionally, the anti-odor-treated material suppresses the growth of bacteria that cause odors."
Variation Models Derived from GOCap
Due to the success of the GOCap as a bestseller, it has become known as “the headwear for running by Ciele,” prompting the release of items derived from the GOCap. Let's introduce two of the various models available.“First is the 'GOCap Comp Century,' which has mesh side panels.
"This item is an upgraded version of the original GOCap. It utilizes a stretchy fabric called 'FLEXweave™,' enhancing fit and providing UPF 50+ UV protection. Additionally, it incorporates 'MIKRAmesh™,' one of the original COOLmatic PLUS™ fabrics, to improve cooling effects, moisture-wicking, and anti-odor features.
"Furthermore, the UV protection index reaches UPF50+, providing the highest level of performance.”
Focus on Ciele's Apparel Made with Unique Materials
So far, we have looked at Ciele's representative headwear, but the unique "COOLmatic™" comes in several variations, and in recent years, the company has focused on developing apparel that leverages those specific characteristics.Like the headwear, the lineup is suitable for running but features designs that easily integrate into summer outdoor scenes, leisure activities, and everyday wear. Let's discuss these items in more detail.
“Ciele offers a lineup of running apparel that performs well while also being fashionable and easy to incorporate into non-sporting scenarios.
"For example, the 'FST T-Shirt' employs the lightweight and quick-drying COOLmatic PLUS™ and MIKRAmesh™ used in the GOCap, providing cooling and anti-odor properties suitable for long runs.
"In design and specifications, the side ventilation improves breathability, while flatlock seams and bonded seams reduce chafing during runs.”
“I would also like to introduce a running short that is a simple 5-inch style made with recycled polyester and stretchy polyurethane.
"It features functional traits such as a brief liner that reaches the thigh, reverse stitching to minimize chafing, and is constructed from COOLmatic PLUS™ material with cooling, moisture-wicking, and anti-odor treatments.”
The unique material COOLmatic™ used in Ciele's items predominantly incorporates recycled polyester. With an emphasis on environmental consciousness, functional materials, and versatile design, Ciele truly represents contemporary athletic wear.
In the notably hot summers of recent years, we hope you experience comfort by integrating items with various functionalities into both your sports activities and everyday life.
PROFILE
Chiyo Kunimoto
ALCO INTERNATION LTD.
After 13 years of experience in sales at a miscellaneous goods manufacturer, she joined Alco International in September 2022, motivated by her passion for the products. Initially, she handled both sales and PR, but since July 2024, she has been focusing solely on PR activities. She enjoys marathon running and trail running.
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