Articles

Visualizing & Supporting Purchases of Items Overflowing in the City: OMO App "FACY"

2021.09.17

As the development of e-commerce has accelerated rapidly due to the COVID-19 pandemic, the importance of physical stores is being reassessed. Simultaneously, OMO (Online-Merged-Offline) initiatives that bridge e-commerce and physical stores are also underway.

STYLER, which has adopted the motto "Delivering the Future Shopping Experience," provides a new retail platform that visualizes products scattered throughout the city online, called FACY. Additionally, the company offers DX consulting support and international business support focusing on Asia. Today, how is the boundary between physical stores and internet services changing? We spoke with Tsubasa Koseki, CEO of STYLER.

PROFILE

Tsubasa Koseki

After working in corporate transactions at Japanese-English megabanks and developing payment services at the major e-commerce company Amazon, Tsubasa Koseki established STYLER. in March 2015, focusing on market design issues in the lifestyle sector. The aim is to create future shopping experiences through Fashiontech from Asia. He serves on the Apparel Committee of the Ministry of Economy, Trade and Industry and holds a master's degree from the University of Tokyo Graduate School.

Convenience Within a 3km Radius

First, could you give an overview of the OMO app FACY?

We are considering how to make shopping at physical stores more convenient through digitalization. Our mission is not just to make it convenient to buy things from around the world, but to enable a good experience purchasing good items within a 3km radius for each user.

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