Fidan Novruzova Selected as a Semifinalist for the "LVMH Prize," the Designer Behind the Popular "It"-Shoes Among Overseas Celebrities

In 2014, with the sudden rise of "Vetements," the small Eastern European country of Georgia, the birthplace of its founder and designer Demna, caught the eye of the fashion industry. After stepping down as the designer for the brand, he is now fully dedicated to his role as the creative director of Balenciaga.

Following this, numerous brands hailing from Georgia have emerged, but as a new frontier in the fashion world, the emerging country of Moldova is now coming into the spotlight.

Once a local fashion festival, the "Moldovan Brands Runway" held twice a year in the capital city of Chișinău, has in the past year begun attracting international guests from across Europe, particularly Eastern Europe.

Fidan Novruzova, who is passionately elevating Moldova's fashion scene and growing into a designer representing her country, has been selected as a semifinalist for the prestigious "LVMH PRIZE 2024," known as a gateway for young designers.

Born and raised in Chișinău, she studied women's wear design at Central Saint Martins in the UK, interned at Burberry, then returned to her hometown to establish her eponymous brand.