FTN Sessions04 "The World of Moisture" On-Site Report

The fashion tech news Beauty Event, held in July 2024, closed successfully. On March 1, we hosted the free membership-exclusive event, which marks the second round.

The theme was set as "The World of Moisture" in line with the season when the balance of skin moisture and oil can easily become disrupted. We presented content aimed at deepening knowledge about "moisture" from perspectives of technology and dermatology.

Here, we will share a report on the event.

The venue, "Relo Conference Room, World Kita Aoyama Building," is conveniently located just a 4-minute walk from Omotesando Station in Tokyo.

Under pleasant weather hinting at the arrival of spring, a crowd was gathering even before the opening.

For the first time at the event, a food truck was set up outside the venue, bustling with people enjoying churros and coffee.

A Talk Show Featuring Beauty Experts

Now, let’s report on the sponsor seminar and special guest talk show held deeper inside the venue.

First, we have a seminar by SANGI CO., LTD., known for its whitening toothpaste "Apagard," showcasing their skincare brand "HAP＋R."

We invited skincare pharmacist Nagi and beauty expert Rie Tsugita to discuss the importance of exfoliating care for creating a solid foundation for the skin.

Having struggled with acne, Nagi began to choose skincare items based on their ingredients.

She highlighted a face scrub containing "skincare apatite 'Aparin®'" and shared the importance of exfoliating care and how to use face scrubs.

In the seminar hosted by "ANS.," which offers online beauty treatments, multi-creator Jun ge appeared, delivering a positive message to support women's "self-esteem."

With the theme of "moisture in the skin and fulfillment of the heart," she spoke about her approach to skincare based on her own experiences.

In response to a question from the audience about enjoying alcohol while worrying about skin troubles, Hanaue answered, "It's okay to indulge in what you love and make adjustments before and after!" delivering her signature cheerful message.

In the seminar hosted by "Panasonic Beauty," Mai Ozaki, known for her appearance on "Bachelor Japan" Season 5 and beloved by women in their 20s and 30s as "Maimai," took the stage.

While revealing the secrets behind Panasonic’s hairdryer and straightener technology, she shared techniques for maintaining beautiful hair.

Ozaki demonstrated the Panasonic Nano Care Series hairdryer "EH-NA0J-H" and straightener "EH-HN50-A."

Regarding the straightener, she expressed her satisfaction, saying, "It reduces the feeling of dryness from straightening and allows for a smooth glide as if using a hairdryer."

The Special Guest Talk Show Featured a Beauty-loving Popular Celebrity!

In the special guest talk show, Yuzuru Kawai from the comedy duo Einstein, often referred to as the "miraculous 44-year-old," took the stage.

He discussed the theme of "tips for maintaining moisture that keeps you looking -10 years younger."

When asked about his secret to beautiful skin, Kawai revealed, "While skincare is important for moisture, what you consume is also vital. Since I started drinking 3 liters of water a day, my skin's moisture level has increased."

He maintains a strict discipline towards his beauty regimen, minimizing junk food and chemical seasonings.

Finally, Akari Yoshida, a YouTuber and cosmetic producer, took the stage.

The audience excitedly shouted, "Akarin, you’re so cute!" raising the energy in the venue to its peak.

Recently, it seems that she is paying attention to aging care, stating, "In the morning, I focus on brightening care, and at night, I pay attention to firmness, elasticity, and sagging care."

Additionally, she shared reasons why exercise is essential for hydration, the inspiration behind launching her own cosmetics brand "b idol," and introduced her new products, all while engaging the audience with a lively talk that made them forget the passage of time.

Near the entrance of the venue, there was a booth where attendees could touch and try beauty items from 9 brands.

With the chance to try the latest beauty devices and receive samples of popular items, a large number of visitors poured in right after the venue opened, creating a vibrant atmosphere.

The second fashion tech news beauty event was a great success, with over 600 attendees, and concluded on a high note.

This event had booths offering a wealth of opportunities to try beauty devices and the latest items, creating an impression that many participants were highly interested in beauty.

More beauty-focused events are planned for the future, so look forward to the next one!