Multi-Creator Haruka Kurebayashi on Decora Fashion and Its Creative Future

Decora fashion, which gained popularity in street snaps and magazines centered around Harajuku in the late 1990s, is once again drawing attention on the streets.

Decora fashion is characterized by wearing outfits and makeup in colorful tones and a lot of kitschy accessories. The initial decora fashion gained media attention due to its extravagant appearance, and it had a strong eccentric impression.

However, entering the 2010s, decora fashion was not only regarded as a youth culture, but also appreciated as a pop culture representing Japan, known as 'Kawaii Culture', and it entered a new phase.

Decora fashion, which appeared on the streets in the late '90s and has been handed down through the times since the 2010s, but what kind of style is it evolving into now?
This time, we asked Haruka Kurebayashi, who was immensely popular in the Harajuku-based magazine 'KERA' in the 2010s and led decora fashion in that decade, about the Harajuku of that time and the current decora fashion scene.