They Transformed Welfare & Art – The Brand 'HERALBONY' Aiming to Globally Solve Issues

Change requires significant effort, especially in fields like welfare. HERALBONY is tackling this challenge head-on.

HERALBONY was founded by twins Takaya and Fumito Matsuda. They turn Art Brut (art created by those without formal art education) by artists with intellectual disabilities into apparel and lifestyle products. The Matsuda brothers, having an older brother with severe autism, were inspired to change society’s perception of intellectual disabilities through art.

HERALBONY has maximized the talents of artists, using high-quality materials to maintain the high value of both their products and the artists. They mainly manage the art licensed from artists with intellectual disabilities, developing their own products and collaborating with other companies. A portion of the revenue is paid to the artists as 'usage fees,' allowing artists with disabilities to earn professional-level compensation, promoting economic independence. HERALBONY aims to simultaneously practice welfare, art, and business.