Joyfa's Advanced CG Technology for Photorealistic Digital Fashion

While attempts at digital fashion are being unfolded in various ways, a company recently established in Japan, Joyfa, Inc., is advancing the entire ecosystem of digital fashion, mainly focusing on production, NFT creation, and synthesis.

This time, we spoke with Kojiro Hirate, the CEO of Joyfa, Inc., about the potential uses of digital fashion and CG technology, as well as technical challenges.

Photorealistic Digital Fashion

First, could you tell us about Joyfa's business?

Joyfa is developing a photorealistic digital fashion ecosystem utilizing cutting-edge CG technology. We focus primarily on three areas: first, the creation of digital fashion in collaboration with designers inside and outside our company. Second, we issue the created digital fashion as NFTs on the blockchain and sell them. Third, we experiment with combining the issued digital fashion with users' photos. In other words, we merge digital fashion into users' existing photos to make it look as if they are actually wearing the items.