The Super Classic 2-Way Bag "KANKEN" from Sweden's "FJALLRAVEN" Goes Outdoor!

The adorable Arctic Fox logo belongs to "FJALLRAVEN," a brand that has been a beloved choice for everyday bags for many years. The "KANKEN" is a versatile 2-way item that can be used as both a handbag and a backpack, and many may recognize its simple, nearly rectangular design.
 
The "KANKEN" has now evolved into the "KANKEN OUTLONG," which is equipped with features suited for outdoor use and has become incredibly popular. Its subtle ability to blend into everyday life while incorporating supportive features for nature walks may be the reason for its success. We spoke with Yukio Takeuchi, MD/VMD at YS International Co., Ltd.

Originally Born as a School Bag for Children

"FJALLRAVEN," established in Sweden in 1960, is a manufacturer of outdoor backpacks. The "KANKEN," launched in 1978, was developed by founder Åke Nordin as a daily-use bag to reduce the physical burden on Swedish children carrying heavy textbooks and gear. It’s a simple, light, and durable 2-way bag that's perfect for carrying heavy items.
 
Due to its practicality, it has become popular among adults as well, growing its fan base globally and making it a long-standing favorite in Japan. "KANKEN" means "to carry" in Swedish. Initially, I thought that not many people would expect outdoor features in "KANKEN," but to my pleasant surprise, it has gained immense popularity.