Levi's® Made in Japan – The Pinnacle of Quality Reflecting Craftsmanship

As a brand synonymous with jeans and loved worldwide, "Levi's®" has maintained a long history while continuously offering items that resonate with contemporary trends.

Among the various collections of Levi's®, we are featuring "Levi's® Made in Japan" (hereafter MIJ), and we spoke with Naoko Ogamino, Senior PR Manager at Levi Strauss Japan K.K., about Japan's high-quality craftsmanship.

The Rise in Popularity of Levi's® Made in Japan Worldwide

Currently, Levi's® has various lines such as "SKATEBOARDING," "WORKWEAR," and "LEVI'S® VINTAGE CLOTHING," but what is this MIJ line about?

The MIJ line stems from the past LEVI'S® MADE & CRAFTED® line, which was considered the pinnacle of craftsmanship within Levi's®.

It represents a philosophy of creating the best quality products by bringing together modern technology and the world’s finest craftsmanship, and among these items was the Made in Japan collection that gained immense popularity worldwide, thus spinning out from LEVI'S® MADE & CRAFTED®. The techniques used in fabric creation, sewing, and processing are all enriched with Made in Japan excellence.