Swedish Jewelry Brand 'Louis Abel' Carries Emotion & Narrative: The Founder Shares His Journey from Engineer to Designer

Sweden has produced world-renowned fashion brands like 'ACNE STUDIOS', 'H&M', and 'Our Legacy', as well as the world's leading furniture manufacturer 'IKEA'.

Favorited by high-fashion lovers, the jewelry brand 'All Blues' is expanding globally. Now, the spotlight turns to the jewelry brand 'Louis Abel'.

The brand, established in 2019, started in a small space in an underground garage in Boras, Sweden, known as a city of the textile industry, where founder and designer Jimmy Kamhieh Loutfi crafted jewelry.

After studying mechanical engineering and gaining experience as an engineer in the automotive industry, he one day awakened to jewelry making, leading to a significant career change. For him as an engineer, precious metals were a familiar material, but he recalls: "Precious metals in jewelry carry more worth than just their function or shape, but serve as 'vessels of emotion'." This realization drove him to establish the brand.