The Definitive Retro American Daypack from the 1970s! Delving Into "MADDEN"

Fashion enthusiasts and outdoor lovers over the age of 40 may be familiar with the long-established American backpack brand "MADDEN," which has recently seen a surge in popularity in Japan.

Today, we speak to MADDEN's sales representative, Tomohiro Matsuzawa, about the brand's history and products.

Pack Design Rooted in Colorado

"MADDEN was founded in 1974 in the state of Colorado, USA. The founder's name is 'Dan Madden.' He was well-versed in outdoor activities and worked as an instructor at Outward Bound School. One day, after seeing students struggling with heavy loads, he decided to create durable backpacks for them. That marked the start of MADDEN.

"The first backpack model created was called 'DAN'S PACK,' which remains a staple product of the company to this day. DAN'S PACK was actually used by Dan himself, and the original piece still exists."

Let's delve into how the brand gained recognition in America, expanding its range to include everyday and professional hiking bags in the 1980s.