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The New Release of Bug-Repellent Wear "Anti Insect" from MILLET!

2023.05.31
Since its founding in France in 1921, MILLET has been at the forefront of mountaineering culture. Now, they have launched their first wear with insect repellent effect, and its convenience is becoming a hot topic. Introducing the "ANTI INSECT" series. With the upcoming season, these insect-repellent shirts are expected to see a surge in use. We spoke with Kanade Furuya from the marketing department of Millet Mountain Group Japan Co., Ltd. about this new release.

Formulated with Skin-friendly Contact Repellent to Keep Pesky Bugs Away

The backpack used in the historic ascent of Annapurna I in 1950, the first-ever 8,000m peak summit, was made by MILLET. The brand's tradition and trustworthiness are now drawing attention to their functional wear.
 
"We hope the 'Anti Insect' series will become as big a hit as our mesh-structured undergarments 'Drynamic' series, which gained popularity through word of mouth. This season, we're introducing it as an item to protect the body from insects, hoping those who enjoy nature close to home will broadly embrace it."
 
Given that restrictions due to COVID-19 have been largely lifted this season, we've noticed an increase in people enjoying activities like hiking and camping. Along with that, it seems more people are looking to avoid bugs they encounter in nature. For many who feel that outdoor activities would be much more comfortable if they could avoid bugs, the "Anti Insect" series will undoubtedly be welcome news.


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