A Light & Functional Must-Have Parka by Mountain Hardwear: The 'Kor AirShell Hoodie'

The functional hoodie, a comfortable piece of clothing in both urban and mountain environments, has seen considerable evolution over a few years. It's also created a new market because of the well-received term 'hoodie.' What makes it more convenience than traditional hooded wear?
 
Known for its comfort when worn and for its lightweight and compact design during transportation, we visited the Columbia Sports Company for a detailed talk about the latest version of 'Kor AirShell TM Hoodie', from Iori Kondo, the product director at 'MOUNTAIN HARDWEAR.'

"Though it may look like an ordinary hoodie at first glance, you need to wear it to experience the difference. It's extremely light, thin, stretchy, and solidly windproof at the same. Even though it may sound contradictory, it also has high breathability, so it keeps out the wind from the outside but allows moisture from the inside to escape. This makes it less likely to get humid, even with a lot of physical movement."
 
When it was first launched in the Spring/Summer season of 2019, we initially struggled to communicate its innovative blend of being both windproof and breathable, without compromising on mobility. Gradually, by people wearing it, its convenience started to spread, and by updating it every year, it has secured a firm hold as a hit product for spring and summer.