Articles
Serial: Auxiliary Lines for Things & People #08: Milan Design Week 2023
PROFILE
Mai Tsunoo / Design Writer
After graduating from Keio University, Faculty of Environmental Information, I worked at a manufacturer before becoming an assistant to designer Shunji Yamanaka from 2012 to 2016. Following that, I stayed in Scotland for a year and am currently working as a freelancer.
While exploring expressions to convey what needs to be communicated without hesitation, I engage in writing for media such as "Nikkei Design," exhibition composition, and copywriting.
Notable works include the exhibition composition for the 70th Anniversary Display of the University of Tokyo Institute of Industrial Science "POTENTIALITIES: Exhibition For A Possible Future" (National Art Center, 2018) and text writing for "Insects: Models for Design" (21_21 DESIGN SIGHT, 2019).
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This was my first Milan Design Week in four years. I felt nostalgic seeing the clear blue skies.
I could only see the festival for about three days due to personal circumstances, but it felt like I reestablished my connection with global design at this grand design event after a long time.
I could only see the festival for about three days due to personal circumstances, but it felt like I reestablished my connection with global design at this grand design event after a long time.
While I didn’t experience many exhibits, I’m unsure if it’s appropriate to provide comprehensive comments here. However, the narrative surrounding concepts of “sustainability,” which once seemed like the biggest trend just a few years ago, seems to have been replaced by self-generating and machine-controlled works. In contrast to designs utilizing CG and technology in collaborative work with computers, physical works were prominent, leaving traces of human touch.
Rossana Orlandi, a prominent design gallery, presents clear and easy-to-understand trends. Located in the southwestern part of Milan, this gallery annually showcases numerous emerging designers, and it is not uncommon for artists to gain fame from here. While her gallery currently holds awards for recycled plastics, this year, works highlighting sustainability were not prominently featured. Nonetheless, there were a few pieces that left a lasting impression.
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