Unraveling the Over 100-Year History of the World Standard of Baseball Caps, NEW ERA®

When we think of a worldwide baseball cap brand, many people will immediately think of the renowned NEW ERA®.

NEW ERA® is the only official cap for MLB (Major League Baseball) players, and it's a brand that many around the world would say they have at least one item from. In this article, we will unravel the brand's history of over a hundred years and explain chronologically about the birth and evolution of one of the classic products of NEW ERA®, the 59FIFTY®, known as 'Fifty-Nine Fifty'.

The Journey of NEW ERA® Began from Casual Hats for Men's Suits

The history dates back to 1920 when 'E. Koch Cap', a hat company, was established in Buffalo, New York, USA. Two years after its foundation in 1922, the founder Erhardt Koch renamed the official company name to 'New Era Cap'. At that time, they were making hats for men, known as the Gatsby style, when the concept of ready-to-wear was first introduced, and casual hats for men were selling like never before.