Behind the Advent of Nissen's Transgender & Breast Cancer Survivor Brand "as Is" & "Heartyell"

Founded in Kyoto in 1970, Nissen Co., Ltd. not only runs a general mail-order business but also leverages its extensive mail-order know-how to offer business support services.

In its general mail-order business, Nissen offers a wide range of products including women’s clothing and innerwear, miscellaneous goods, cosmetics, and interior items. Particularly notable is their extensive size range in clothing.

Recently, Nissen launched the innerwear brand "as is" for transgender individuals and the innerwear brand "Heartyell" for those who have undergone breast cancer surgery.

This time, we spoke with Megumi Ikeuchi and Sumiko Tanahashi from the company to talk about the background of these brands’ development and the thoughts put into their products.

"Not Missing even the Smallest Voices." Towards Brand Development

Can you tell us about Nissen's mission?

Nissen's brand mission is "More than you imagine, closer to what you desire." We aim to create a world where all customers can live authentically, and we continue to develop products with this goal in mind.