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Challenging Virtual Platforms: NOBORDER.z's Expectations for NFT X Fashion
The next-generation entertainment technology company, "NOBORDER.z," based in New York, USA and Dubai, and operating in five countries worldwide, produced a virtual fashion show utilizing the technology of their virtual space XANA during the Milan Fashion Week 2021, one of the four major fashion weeks in the world, this July.
Additionally, NOBORDER.z is advancing the development of the NFT platform "XANALIA." This time, we interviewed RIO TAKESHI KUBO, the company's CEO, about their vision for virtual platforms and the NFT market.
PROFILE
RIO TAKESHI KUBO
NOBORDER.z Founder / CEO
A serial entrepreneur and artist residing in Dubai,
He has been active in music in Los Angeles, USA, made his major debut as an artist and composer with avex, worked on theme songs for famous anime, then went independent. He has held four world tours as a DJ and music producer, performing in 70 cities in over 200 countries. Aiming to blend technology like blockchain and the metaverse with entertainment, he founded NOBORDER.z. He launched the NFT metaverse, XANA, and the NFT marketplace, XANALIA, achieving an estimated market valuation exceeding 100 billion yen in 2021. The company has rapidly grown its business, employing over 100 engineers at its bases in seven countries worldwide.
Moving Towards a Virtual Platform for Smartphone Users
First, could you tell us the overview and features of the virtual space "XANA" and the next-generation NFT marketplace "XANALIA"?
"XANA" is a metaverse (virtual space) we are developing. It aims to be a platform where users can create whatever they like as avatars and offer various services to build a lifestyle and economic zone.In these virtual spaces, creating digital assets is crucial, so avatars' clothing, owned houses, and land are all utilizing NFTs. That's why we created a marketplace called "XANALIA," where NFTs could be bought and sold.
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