The Background and Evolution of 'Frogskins', the Signature Model of Sports Sunglasses Giant 'Oakley'

Oakley was founded by Jim Jannard in California, USA, in 1975. The company subsequently entered the eyewear industry by developing sports goggles. One of Oakley's oldest sunglasses models is the 'Frogskins'.

In this article, we will hear from Alison Jones, the Global Director of Oakley's Product Marketing Division, about how the classic model 'Frogskins' was born, the background of its creation, and the history of its evolution afterward.

Pursuit of Design & Innovation: The Brand Philosophy

Oakley, a leader in the fields of product design and sports performance, currently holds over 900 patents. Global Director Alison Jones speaks about the company's history.
 
"Oakley was born in Southern California by Jim Jannard. It started as an agency for motocross equipment and developed handgrips for motocross bikes."
 
It was surprising that the brand did not handle eyewear from its inception, but how did they get into developing eyewear? Alison Jones continues the story.