Swiss Brand "On" Unveils New Technology to Create Uppers in Just 3 Minutes, Promising Industry Transformation

This summer, amid the excitement of the Olympics and Paralympics in Paris, the Swiss-born sports brand "On" launched a limited-time lab. The highlight here was their self-developed new technology for manufacturing running shoe uppers, known as "LightSpray."

In this groundbreaking innovation, automated robotic arms create ultrathin, seamless uppers with a futuristic design that requires no shoelaces, making one shoe in just three minutes. This embodies the "Dream On." spirit of the brand, often referred to as the "Apple of Running Shoes," capturing widespread attention.

The Birth of the Swiss-Inspired Innovative Sports Brand "On"

"On" kicked off its journey 14 years ago. It was founded in Zurich, Switzerland, in 2010, a country not particularly known for its sports manufacturers.

The founders are top triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. Their mission, "Ignite the human spirit through movement," led them to create shoes with innovative technology and high design sensibility, earning a strong following not just among runners but also from a wide array of fans, fueling their rapid growth.