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Image Director ORIHARA: Analyzing Ado’s Visuals & Teniwoha's MVs Through a Fashion Lens

2024.10.23

Costumes, hair design, gestures, and color usage. How do these creators absorb "fashion" and produce their works?

This article features an interview with image director "ORIHARA." They provide visuals for a broad range of hit content, including Ado, vocaloid producer "Teniwoha," the capsule toy series "Joshi Zukan"(女子図鑑シリーズ), and the design of the Daimaru Matsuzakaya avatars.

With a distinctive art style that captivates the era through the powerful gazes emitted by characters, we explored the source of their inspiration and their perspective as an image director through the lens of fashion.

PROFILE

ORIHARA

Specializing in the image direction of individuals living digitally, led by Ado.
They are both a contemporary hair & makeup artist and stylist.
Their illustration style excels in portraying beauty, mystique, and transience, yet also captures strong eyes, unique shadows, and a touch of darkness.
Official Site / X

The Birth of an "Image Director"

Could you tell us what led you to start creating your works?

I’ve been interacting with the internet since the first grade of elementary school, and it was in grades 5 and 6 that I began creating derivative works based on the manga and anime stories I loved.

I started posting illustrations, manga, and novels almost simultaneously on the post-service in the late 2000s, at a time when Twitter (now X) wasn’t as widespread. The post-service had more vibrancy than social media, and interacting with other users through art and story was a lot of fun.

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