No Inventory Required: PlatformE's On-Demand Solution

PlatformE is a technology company based in Portugal. The company offers a platform solution called "Ripe" to sell personalized products on demand, aiming to address overproduction and waste reduction in the fashion industry. They have provided services to over 25 brands, including those under LVMH and Kering. In 2019, they also launched DDIGITT, a digital powerhouse for 3D product creation and 3D strategy implementation. We interviewed the company's co-founder, Gonçalo Cruz.

A Platform Connecting Products, Sales Points, & Production

Please tell us about your PlatformE services.

The most attractive aspect of our service is that we can sell something that doesn't exist yet. For example, when selling shoes, the physical shoes do not exist during the sale. They are produced only after they are purchased. In other words, there is no inventory at the point of purchase.

Without inventory, there is no damage to raw materials, no time wasted, and no unnecessary carbon or energy expenditure, reducing risks significantly. This model of selling products before they are actually produced, known as the on-demand model or just-in-time model, is key to increasing sustainability and expanding production capacity.