Learning from PUFFY's Music & Fashion: The Enduring Charm of Vintage Style

In 2021, PUFFY celebrated their 25th anniversary and have recently gained popularity among Generation Z, especially on TikTok. May 13 marks their debut date, and this year they celebrate their 27th anniversary.

In a McDonald's new product commercial "Asia no Juicy" released in February, Nanase Nishino and Marie Iitoyo dressed up as parody versions of PUFFY, which became a talking point. Regardless of the mixed reactions to the commercial, it has reminded many of PUFFY's fashion from the 90s.

PUFFY is strongly associated with casual attire like denim and T-shirts.
However, there is more to their style. Their look is crafted from meticulously calculated street fashion. This time, let's delve into the allure of PUFFY's 90s style.

PUFFY Style in the 90s

PUFFY, composed of Ami Onuki and Yumi Yoshimura, debuted in May 1996 with the Okuda Tamio-produced single "Asia no junshin (アジアの純真)." In 1996, the likes of Namie Amuro and the Amurer trend were booming, while artists produced by Tetsuya Komuro (TK music) and Eurobeat, as well as the so-called "Shibuya-kei" music led by Kenji Ozawa, captivated young people and played in the streets. Amid this diversified yet thriving music scene, PUFFY emerged like a comet.