Articles

Discover Trendy Products at "Qoo10": An EC Mall Aiming to Entertain

2024.07.05

"Known for its trendy Korean cosmetics," the comprehensive shopping mall "Qoo10" is a favorite among women. While it's often associated with cosmetics, the mall is now also focusing on expanding its fashion services and increasing its selection of daily necessities.

We spoke with Megumi Maruyama, the Sales Director of MOVE, and Takao Yoshida, the Public Relations Director at eBay Japan G.K., which operates "Qoo10," about the platform's journey and its diverse services.

PROFILE

Megumi Maruyama

eBay Japan G.K. MOVE Sales Director
After graduating from university, worked as a buyer at an import wholesaler. Joined eBay Japan in 2010 and contributed to business expansion as the leader in the digital and electronic gift categories at Qoo10. In 2021, became the fashion category manager and has been serving as the Sales Director of the new MOVE project since 2022.

PROFILE

Takao Yoshida

eBay Japan G.K. JAPAN & KOREA Public Relations Director
After graduating from university, gained experience in consulting and sales at a comprehensive PR agency and a precision equipment manufacturer. Joined eBay Japan in 2015 and established the public relations department. Currently leads PR for Japan and Korea while attending graduate school for business management.

The Charm of Trendy Products from Korea & Japan

Could you give us an overview of "Qoo10"?

"Qoo10" is a comprehensive shopping mall launched in 2010, offering a wide variety of products including beauty items, fashion, food, and home appliances. Currently, it has about 23 million members and approximately 17,500 stores.

Around 80% of the registered customers are women, mainly in their teens to thirties. Therefore, the mall is particularly well-stocked with cosmetics and fashion items that attract this demographic.

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