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Discussion: Hideyuki Sadakane & Ryo Hayashi: Where is Consumer Society and Fashion Heading? Mass Consumption? Ethical? ...Or?
Every day, we live our lives in a cycle of consumption. Fashion, too, holds a prominent place as a facet of consumption. But if asked what exactly consumption refers to, many of us might be at a loss for words. Due to its everyday pervasiveness, discussing it from a fresh point of view tends to be challenging.
In this edition, we invited Professor Hideyuki Sadakane (Rikkyo University), a specialist in consumer society theory, and Ryo Hayashi (Japan Society for the Promotion of Science Postdoctoral Fellow), to talk about the positioning and prospects of fashion in a consumer society.
PROFILE
Hideyuki Sadakane
Professor at Rikkyo University's College of Sociology, focusing on sociology, theory of consumer society, and historical sociology. Notable books include "地方都市を考える 「消費社会」の先端から'" (2015, Kadensha), "消費は誘惑する：一八、一九世紀日本の消費の歴史社会学" (2015, Seidosha), "サブカルチャーを消費する：20世紀日本における漫画・アニメの歴史社会学" (2021, Tamagawa University Publishing), and "消費社会を問いなおす" (2023, Chikuma Shobo).
PROFILE
Ryo Hayashi
Postdoctoral Fellow at the Japan Society for the Promotion of Science, specializing in consumer society theory, intellectual history, and distribution history. From Tokushima Prefecture. Received his doctorate from the Graduate School of Interdisciplinary Information Studies, University of Tokyo. Recent works include "〈消費者〉の誕生――近代日本における消費者主権の系譜と新自由主義" (Single-author publication, Ibunsha, to be published May 2023) and "労働と消費の文化社会学――やりがい搾取以降の「批判」を考える" (co-authored, Nakanishiya Publishing, January 2023).
Considering Society through Consumption
Could you briefly describe your research areas?
Hideyuki SadakaneI've been considering consumption from a sociological perspective, focusing on its history and contemporary instances. Indeed, consumption is often a keyword in sociology. For instance, it is frequently referenced when studying cultural phenomena, where connections between consumed content and the social strata of the consumers are actively highlighted.
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