Paris-Born "Sézane," Captivating Women Worldwide, Finally Lands in Japan! What Are the Founder's Tips for Achieving the Parisienne Style?

Paris-born fashion brand "Sézane," which celebrated its 10th anniversary last year, has finally made its way to Japan this June.

Starting as an online shop for vintage items in 2013, it has now expanded with eight stores in France, five stores in the United States, and two in the United Kingdom, maintaining a consistent DtoC business model worldwide. The first store in the 2nd district of Paris offers a sense of stepping into a Parisienne apartment, where even on weekdays, there’s a line to enter. The lively interior offers a wide range of products from clothes to home decor and accessories.

As the brand grew and embodied the real attire and lifestyle of Parisiennes, founder Morgane Sézalory garnered attention as an iconic Parisienne figure. Last year, they relaunched their predecessor online shop "Les Composantes" and opened an e-commerce site offering homewares, dishes, candles, and more. From cultural events like film screenings in Paris, Morgane is expanding into lifestyle and culture beyond just fashion.