How "Shimokitazawa" Became the Mecca of Vintage Clothing: Insights from the Owner of Toyo Department Store

Shimokitazawa, located in Setagaya, Tokyo, buzzes with fashion-loving Generation Z and inbound tourists walking the streets behind the station. This area, home to about 200 vintage clothing stores, is known as Japan's leading "Mecca of Vintage Clothing."

Shimokitazawa offers a stark contrast to places like Omotesando and Daikanyama, which are only a 10-20 minute train ride away via Shibuya. While lacking flagships of high-end brands, its buildings exude a charmingly worn-out feel. Yet, the freedom of fashion is undeniably abundant.

We spoke with Katsunori Koshimizu, President of Toyo Kogyo and Vice Chairman of the Shimokita Shotengai Shinko Kumiai, to discuss the unique development of this one-of-a-kind neighborhood and its future.

Toyo Department Store: Leading Shimokitazawa's Vintage Culture

Born and raised in Shimokitazawa, Koshimizu is now at the forefront of its development as both the head of local real estate management company "Toyo Kogyo" and Vice Chairman of the Shimokita Shotengai Shinko Kumiai.