Articles
Shochiku Enters the World of Digital Fashion: Exploring the Reasons for Their Collaboration with DRESSX and Future Developments
Shochiku Co., Ltd. has launched its digital fashion project, with its inaugural collaboration with DRESSX.
In the DRESSX marketplace, they are selling digital outfits inspired by Japanese dance costumes. Moreover, they are also offering AR looks that can be experienced via the DRESSX mobile app.
Why did Shochiku decide to enter the field of digital fashion? We asked Ei Miyamoto and Yuki Kyoi of the company about the circumstances that led to the start of the digital fashion project, their production episodes with DRESSX, and their future plans.
Background of Entering Digital Fashion
How did this digital fashion project come about?
MiyamotoAs a company involved closely with Kabuki and Japanese dance, we have a mission to 'inherit and develop Japanese traditional culture and contribute to world culture'.
Until now, we have been implementing real-life projects such as exhibiting stage costumes overseas or holding events at renowned art museums to allow overseas audiences to see these creations firsthand.
This article is for members only.
Please register to read the rest of the article.
What you can do with a membership
- Read members-only articles
and use text-to-speech. - Unlimited article favourites
and browsing history. - Attend members-only events.
- Get the latest information
with our email newsletter.
How was the article?
Share
Related Articles
