Highly Rated Both in Japan & Abroad: The Delicate Design Work of "STILL BY HAND"

A certain shop owner in Europe described the clothing of "STILL BY HAND" with the term "Unique Basics." Plain, simple, yet delicate. The design work of Yusuke Yanagi, who oversees the brand, is filled with such keywords. This time, we will delve into the brand's worldview while introducing items from the fall/winter 2024 collection.

The Brand Started with 6 Types of T-Shirts

Although STILL BY HAND has expanded not only in Japan but also in various countries, what was the catalyst for the brand's inception? Let’s hear about its origins.

"We started in 2000 with 6 types of T-shirts. An acquaintance's brand invited us to collaborate at a trade show, which was the beginning. Gradually, the lineup expanded, and by 2008, we became what is now known as 'Style Department,’ by which time we already had a full lineup of offerings."

Exploring Yanagi's Design Work

Next, we will explore Yanagi's design work, discussing how his design ideas are generated and how he builds the brand's worldview.