Initiatives by the Swarovski Foundation to Discover & Nurture Young Creators & Support Sustainable Opportunities

In recent years, especially for major fashion companies, making sustainability efforts a key statement has become essential to engage fans. The term sustainability encompasses a broad range of areas, including product manufacturing processes, materials used in production, staffing, and services. Large companies, with their extensive resources, can pursue sustainability from various angles, and the famous crystal brand "Swarovski" has been a pioneer in eco-friendly initiatives since its establishment in 1895.

The brand's founder, Daniel Swarovski, utilized renewable local hydropower in his patented grinding process and established a crystal-cutting factory in Austria. Since its inception, Swarovski has committed to sustainable practices and continues to uphold this mission today.

This article focuses on the project "CREATIVES FOR OUR FUTURE," which seeks to discover and support young creators engaged in sustainable research. This initiative is a collaboration between the Swarovski Foundation and the United Nations Partnership Office. We spoke with the director of the Swarovski Foundation, Jakhya Rahman-Corey, about their efforts.