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The Potential of NFTs in Fashion: Synflux's Challenge to Crypto Fashion
In fashion, as virtual fashion garners attention, initiatives using NFTs (Non-Fungible Tokens) to prevent the forgery and copying of digital data are rapidly increasing. Among these trends, Synflux, a speculative fashion laboratory that has been pioneering the application of technology to fashion, including fashion design utilizing machine learning, also released an NFT work in October 2021.
The project "Atlas of Memory," a collaboration with the street fashion brand Robyn Lynch, which participates in London Fashion Week, how was it pushed forward? Also, what were Synflux's intentions behind selling their work as NFT, given their track record of advanced initiatives leveraging technology? This time, we interviewed Kazuya Kawasaki, the head of Synflux, about the project's overview, development process, and the underlying philosophy.
PROFILE
Kazuya Kawasaki
CEO of Synflux Co., Ltd.
Speculative fashion designer. Born in 1991. Graduated from Keio University Graduate School of Media and Governance with a Master's degree (Design) in the Ex-design program. Major awards include the Special Prize at the H&M Foundation's Global Change Award, Jury Selection in Art Division at the Japan Media Arts Festival, Dezeen Design Award Longlist, and WIRED Creative Hack Award. Co-authored the book “SPECULATIONS 人間中心主義のデザインをこえて” (2019, BNN).
An Initiative Born from Collaborative Creation during the Pandemic
First, could you tell us about the context of collaborating with fashion designer Robyn Lynch and then releasing an NFT work from there?
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