Making 'Movement' More Comfortable in Urban Life: The Technology of 'THE NORTH FACE URBAN EXPLORATION' Proposed by 'The North Face'

Founded in 1966 in San Francisco, USA, 'THE NORTH FACE' has become a global outdoor brand, offering a wide variety of lines and items tailored for different scenes. This time, the focus is on 'THE NORTH FACE URBAN EXPLORATION' (hereinafter referred to as URBAN EXPLORATION), a collection conceived to enrich urban life through functional rationality.

We talked to Hikaru Sagara, Manager and MD of the Mountain Lifestyle Group at The North Face division of Goldwin Inc., about the functionality, design, and themes of this season's URBAN EXPLORATION collection.

Incorporating Outdoor Technology & Functionality into Urban Life

"The URBAN EXPLORATION collection aims to support lifestyles by incorporating THE NORTH FACE's outdoor technology and functionality.

"This collection has been around for about ten years, and this season it focuses on 'mobility.' As urban mobility diversifies, there is a lineup that makes traveling, including cycling, more comfortable and smarter."