New Sales Skills Required for Live Commerce: Utilizing the Distribution Specialized Sales Staff "Tig LIVER"

Live commerce using real-time distribution functionality is gaining traction on Instagram and specialized platforms. Notably, during the COVID-19 pandemic, it garnered attention as an alternative to in-store customer service.

On the other hand, live commerce requires different skills than traditional in-store sales, and specialized sales personnel are needed for this. Additionally, challenges in platform design, such as planning the purchase flow after the live stream, are significant. To address these challenges, a comprehensive strategy focusing on live streaming has emerged, leveraging the expertise of IDA Co., Ltd., which has been introducing and dispatching personnel to meet client needs in the fashion and beauty industries for over 20 years, and Paronym Inc., which has been providing the interactive video service "Tig".

This time, they have formed a team called "Tig LIVER" that specializes in live streaming, offering online purchasing akin to communication in a real store. As part of a package plan, they also provide dispatch of sales staff specialized in live streaming and support for analysis.