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"Camouflage to Escape AI Labeling" Proposes New Clothing Options in an AI Society
In various aspects of daily life, the opportunities to encounter services utilizing AI are increasing. While these advancements are incredibly convenient, many people harbor concerns about privacy and the use of their data.
Amid this societal backdrop, the method proposed as a means of protecting oneself from AI "eyes" is UNLABELED's "Camouflage to Escape AI Labeling." UNLABELED is a textile label launched by Dentsu Lab Tokyo and Qosmo, Inc. On the occasion of their first exhibition, "Camouflage Against the Machines," we conducted an interview with creative director of Dentsu Lab Tokyo, Naoki Tanaka, and CEO of Qosmo, Inc., Nao Tokui, discussing the philosophy behind "Camouflage to Escape AI Labeling."
PROFILE
Naoki Tanaka
Creative Director at Dentsu Lab Tokyo
He majored in Material Engineering during his university and graduate studies. Naoki excels at planning neutrally with appropriate means such as words, videos, design, and technology. His notable works include the entrance part of the TOKYO2020 Paralympic Opening Ceremony, "Matsukoroid," NHK's AI baseball commentary system "ZUNO," and E-tele's "Design A." His accolades include the Special Jury Prize at the Japan Media Arts Festival, the Good Design Award, and the Cannes Lions. Naoki also serves as a special lecturer in the Department of Information Design at Kyoto University of the Arts.
PROFILE
Nao Tokui
CEO of Qosmo, Inc. / Associate Professor at Keio University, Graduate School of Media and Governance (SFC) / Head of Technology at Dentsu Craft Tokyo
Naoki Tokui founded Qosmo in 2009. With the motto "Computational Creativity and Beyond," he explores the possibilities of expanding creativity through AI and human coexistence. He is known for installations utilizing AI. Since April 2019, he has also led the Computational Creativity Lab at Keio University's SFC, deepening his practice through research and education. His written work includes "創るためのAI 機械と創造性のはてしない物語" (BNN). Naoki holds a Ph.D. in Engineering, having completed the doctoral program in electronic engineering at the University of Tokyo.
Bringing the Issue of AI Surveillance Closer to Home
First, please tell us about the development history of "Camouflage to Escape AI Labeling" and the project structure behind it.
TanakaInitially, it started around February 2019, when Tokui and I were having a casual conversation. We made T-shirts printed with this concept as the first step. Tokui had an invited lecture at Meet the Media Guru, a media art conference held in Milan, where he introduced it.
At that time, Tokui was about to become an associate professor at Keio University, so we decided to prototype further in collaboration with SFC students. This led to an exhibition at Media Ambition Tokyo in February 2020.
At that time, Tokui was about to become an associate professor at Keio University, so we decided to prototype further in collaboration with SFC students. This led to an exhibition at Media Ambition Tokyo in February 2020.
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