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Connecting the Future with the Power of Bamboo, the Challenge of Lifestyle Brand 'unleash'

2023.06.21
When spending a pleasant time at home, ideally, you want to wear items that offer both comfort and a gentle touch on the skin. Furthermore, if those materials are also kind to the environment, the joy is even greater.
With the concept of "Releasing Me and the Earth," the lifestyle brand and media unleash develops not only innerwear but also various lifestyle products. They have created innerwear using bamboo rayon, utilizing bamboo fibers to achieve a meltingly soft touch.
Behind their product development lies a deep concern for environmental issues. This time, we interviewed Ethical Coach Chisaki Chiba, who founded unleash. We talked about the background of their focus on bamboo and their efforts to address environmental issues.

PROFILE

Chisaki Chiba

After working in healthcare service development and operations at an IT company, currently engaged in brand communication at a daily necessities manufacturer. Born in Fukushima, raising children by the sea in Kamakura.

Comfortable Functionality, Gentle on the Skin, & Earth-friendly Materials

First, I heard that the founding of unleash was related to your child's illness.
Yes. My child's illness prompted a change in my thinking about my values and the meaning of happiness, leading me to consider what should be done for my family and children.

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