Articles

It's Time for an 'Aggressive Rest'! Introducing 'Recovery Wear' From Venex Co., Ltd.

2023.03.06

Many modern people are tormented by 'fatigue'. Despite getting enough sleep, many people feel as if they can't fully recover from their tiredness. The fact that lifestyle books about quality sleep quickly become bestsellers when they are published is proof of this.

In this context, I would like to focus on 'Recovery Wear', which focuses on recovery. The term 'Recovery Wear' was first coined by Venex Co., Ltd.. The company is now a familiar name for those who do sports, and its products have gained high trust.

This time, I asked Taichi Nakamura, the representative of the company, about the secret story behind the birth of 'Recovery Wear' and the thoughts he puts into 'rest'.

PROFILE

Taichi Nakamura

Representative Director of Venex Co., Ltd.
Born on June 14, 1980 in Odawara City, Kanagawa Prefecture
After graduating from the Faculty of Commerce at Keio University, he joined a consulting firm. After setting up and running a fee-charging elderly home run by the company, he established Venex Co., Ltd. in September 2005. Through a collaborative business venture with Tokai University and Kanagawa Prefecture, he developed 'Recovery Wear' for use during rest periods and has expanded not only in Japan but also overseas. He received the first-ever gold medal for a Japanese company in the Asian Product category at the 'ISPO', the world's largest international sports goods trade fair held in Germany. In 2014, he became an official supporter of the Japan Paralympics, and in November 2016, he became an official partner of the German Swimming Association. As the representative of a creative company that will carry the next era, he continues to act and challenge himself.

From Care Mats to Recovery Wear

According to your website, it all started with the development of care mats. Could you please tell us how it all started?

I used to work at a company that ran nursing homes. There were various challenges in the field of nursing care, one of which was 'bedsores'. The cause is poor blood circulation, but even with a body pressure dispersion mattress, it was not a fundamental solution because elderly people generally have poor blood circulation.

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