Why the World's No.1 Shoe sole Brand "Vibram" Is So Well Loved

Vibram soles have been used in various types of shoes, from mountain boots to work boots. Recently, they have also shown their prowess in sneakers, like those from New Balance, making them increasingly trendy. This time, we spoke with Kumiko Sanada, the representative of Vibram Japan, to learn about the brand's unique philosophy and the reasons behind the high quality of these rubber soles, as well as their latest models.

"What Shoes to Wear & Where to Go" is the Starting Point

Vibram, the company that creates various shoe soles and has a market presence in over 120 countries, started with a mountaineer named Vitale Bramani. Kumiko Sanada, the representative director of Vibram Japan, who also has work experience at the headquarters in Italy, explains.

"Vibram soles are just parts, not finished products, so it can be hard to understand them. However, there is no doubt that they maximize performance depending on the environment. The founder, Vitale Bramani, who was born in Milan, Italy, loved mountain climbing so much that he joined the Italian Alpine Club at around 15 years old.