Why WEGO Established the Research Lab "WE LABO" Specializing in Interests, Peferences, & Neighborhoods, and Their Upcoming Developments

WEGO Co., Ltd. began operating a community social media platform specializing in interests (neighborhoods) by its staff in the autumn of 2020, surpassing a total of 400,000 followers.

For example, they operate "WEGO SCHOOL・youthgakuen" (around 153,000 followers), focusing on high school girls, "oshigoto_media" (around 64,000 followers), specializing in fan activities, and a community for 'subculture the harmful girl' "subcul_zirai" (around 58,000 followers).

Moreover, building on this initiative, in May 2023, they launched 【WE LABO [People・Things・Spaces] Research Lab】 (henceforth, "WE LABO"), a body to provide "real and deep" information catering to the interests of each community and to propose 'people, things, and spaces.'

This time, we interviewed Tatsuya Masuda from WEGO's business headquarters and Chisaki Goto, the director of WE LABO, about the background of establishing "WE LABO," current initiatives and challenges, and future developments.