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The Reason Workman's Top-of-the-Line 'Aegis Fusion Down Jacket' Continues to Sell

2024.01.24

Workman, known for its high functionality cultivated through years of workwear creation and surprisingly low prices, is the talk of the town. Among their products, the cold-resistant outerwear capable of enduring outdoor work even in deep winter is a key item that embodies Workman's values.

Workman's 'Aegis Fusion Down Jacket' is one of the most expensive items at Workman with a price of 5,800 yen. Nevertheless, it has been garnering support as Workman's signature winter coat since its launch in the fall/winter season of 2020.
In this issue, we asked Yutaro Hagura, the Chief Buyer of the 6th Product Development Department at Workman Co., Ltd., who was involved in the planning of the 'Aegis Fusion Down Jacket', and Koji Yamada, Workman's official ambassador and co-developer of the 'Aegis Fusion Down Jacket', about the stories behind its development.

Aegis: Workman's First Private Brand

Koji Yamada (hereafter referred to as Yamada)Currently, Workman has three main original brands: Fieldcore, Findout, and Aegis. The 'RepairTech Washable Fusion Down Hoodie' we covered in our previous article is from Fieldcore, and this time's 'Aegis Fusion Down Jacket' is a product of Aegis.
First of all, how did the brand Aegis come about?

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