The Ultimate 100% Sun Protection Umbrella 'UVO' Is a Big Hit: Wpc.'s Proposal for the Fashion Frontier of Umbrellas

These days, the sun's rays are getting stronger day by day. One recommended method of UV protection is using a parasol.

However, choosing a function-focused parasol raises concerns about cost. To meet consumer expectations, the parasol brand "UVO" was created, offering both functionality and cost performance.

Moreover, at Wpc., which promotes UVO, various suggestions are made to also enjoy umbrellas as fashion items. With the rainy season just around the corner, we interviewed Kadoya, Brand Manager at World Party Co., Ltd., about creating products that bring happiness on both rainy and sunny days.

Choosing Umbrellas as Fashion Items

How has the environment of the umbrella industry and customer demands changed compared to when the brand was established 20 years ago?

The perception of umbrellas has significantly changed over the past 20 years. Back then, umbrellas were considered just tools to protect from rain. However, today, both functionality and fashion are in demand.

In terms of functionality, there are more extremely hot days known as scorching days, especially during summer, and sudden weather changes such as guerrilla rainstorms have become more frequent. Hence, high-performance features are required.