Developing Products with Customers, Women's Self-Care Brand 'WRAY'

From their mid-20s to their 50s, women often face a range of issues; from pregnancy and child-rearing to menopause. As a result, many struggle with life and health management.

'WRAY, Inc.' was founded with the desire to support busy women, who are juggling work and childcare, to take better care of themselves. The company focuses on women's self-care and offers a variety of products to support lifestyle from different angles.

In this edition, we interviewed Yukiko Taniuchi, the CEO of the company, about the background of WRAY's launch and the products they offer.

Want to Create Products with Customers

Please tell us about the background of launching WRAY.

The reason I decided to launch this brand is that I realized the excitement of brand launching and product development while I was working at a consulting firm where I was involved in launching a private brand. However, I wanted to develop products together with our customers, which is slightly different from the traditional approach. Therefore, I challenged myself to create a women's self-care brand 'WRAY' in 2020.