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Serial: Multilayered Game Changes – Culture Studies: Fashion After 2010 #001
PROFILE
Yoshiko Kurata
Writer / Coordinator
Born in 1991. She specializes in a wide range of fields including domestic and foreign fashion designers, photographers, and artists. Her past contributions include Fashionsnap.com, HOMMEgirls, i-D JAPAN, STUDIO VOICE, SSENSE, VOGUE JAPAN, among others. In March 2019, she co-translated and edited the book “複雑なタイトルをここに” published by Adachi Press. She is also involved in the curation of CALM & PUNK GALLERY. [Photo by Mayuko Sato]
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Fashion, with a history spanning approximately 700 years, has seen many "game changes" instigated by its players in sync with the currents of the times. Some slowly stir ripples as if delicately cutting into the dull atmosphere, while others dramatically make their entrance, stirring up conversation. They overturn the times in a variety of styles, pushing towards new landing points.
This energetic approach to bringing about a "game change" is not confined to just fashion designers—photographers, models, and journalists alike passionately contribute to this change.
Looking back on the past decade, fashion has transcended its own language, and the backgrounds of designers and their surrounding communities—artists, galleries, musicians, etc.—have strongly reflected the individuality and value of the brands. Their voices, amplified countless times on social media and in public, have brought breaths of fresh life into the industry on many levels.
The Origin of the "Game Change"
My first real experience of this change was during London Fashion Week 2012.
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