Articles
Serial: Game Changers in Shanghai's Fashion Scene – Culture Studies: Fashion After 2010 #002
PROFILE
Yoshiko Kurata
Writer / Coordinator
Born in 1991. Has featured and interviewed fashion designers, photographers, artists, and others in a wide range of fields both domestically and abroad. Their contributions have appeared on Fashionsnap.com, HOMMEgirls, i-D JAPAN, STUDIO VOICE, SSENSE, VOGUE JAPAN, among others. In March 2019, co-translated and edited the book “複雑なタイトルをここに” published by Adachi Press. Also involved in the curation of CALM & PUNK GALLERY. [Photo by Mayuko Sato]
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In the last article, we summarized the "game change" that occurred from London to the world in the early 2010s. This time, I will write about the "game change" that has been constantly updated from China to the world since around 2015, centered on Shanghai.
When we think of China's position in fashion, there are probably few people who imagine keywords such as "counterfeit" or "mass production/consumption." This image has been reshaped in the last five years or so.
I first visited China and Shanghai around 2016. I remember being surprised by the atmosphere of the joint exhibition "MODE SHANGHAI" at the time, where construction work was carried out until the day before and dust was flying around the venue. And yet, by that stage, China was already in second place after the US in terms of nominal world GDP and had secured a lifeline centered on cashless-ness, in line with the rapid increase in annual mobile payment amounts: 108.2 trillion yuan in 2015, 157.6 trillion yuan in 2016, and 202.9 trillion yuan in 2017.
When we think of China's position in fashion, there are probably few people who imagine keywords such as "counterfeit" or "mass production/consumption." This image has been reshaped in the last five years or so.
I first visited China and Shanghai around 2016. I remember being surprised by the atmosphere of the joint exhibition "MODE SHANGHAI" at the time, where construction work was carried out until the day before and dust was flying around the venue. And yet, by that stage, China was already in second place after the US in terms of nominal world GDP and had secured a lifeline centered on cashless-ness, in line with the rapid increase in annual mobile payment amounts: 108.2 trillion yuan in 2015, 157.6 trillion yuan in 2016, and 202.9 trillion yuan in 2017.
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