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2025.09.30
BEAUTY

Topical Care Backed by Years of Expertise! Birkenstock Kicks Off a Beauty Revolution Starting with Your Feet

#Birkenstock
#BIRKENSTOCK
#Foot Care
#Natural Cosmetics
#Self-Care
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With a shoemaking tradition spanning over 250 years and a long-standing commitment to "foot health," the renowned German footwear brand Birkenstock has now ventured into the world of beauty. Fusing its years of orthopedic expertise with naturally derived ingredients, the brand's new care line, 'Care Essentials,' delivers a holistic experience that nurtures your entire body, starting from your feet.
We spoke with Quentin Ojeda, Director of Birkenstock Cosmetics, to learn more about the inspiration and unique features behind these products.
PROFILE
QUENTIN OJEDA

Director of Birkenstock Cosmetics

With over 12 years of experience in the beauty industry, he oversees new product development, formulation, packaging, and communication strategies for the 'Care Essentials' line.

It goes without saying that the health of our feet, which carry us through our daily lives, is incredibly important.
"Our feet support us through life, yet they are often neglected in our daily care routines. At Birkenstock, we believe that foot health and overall well-being are interconnected. Taking care of your feet means caring for your body's foundation," says Ojeda.
In fact, Birkenstock has a history of offering foot care products dating back to the 1930s. Ojeda explains that the creation of 'Care Essentials' was a natural evolution rooted in the brand's DNA.
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